| Create Compelling HTML Email Broadcasts For Maximum Results |
| SendPilot is an HTML email delivery system that provides
the eMarketer with the power to create dynamic and rich
communications to your customer or membership list. Messages sent to these subscribers using SendPilot can integrate the look and feel of your existing website, further leveraging your branding and image to maximize potential sales. |
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| Easy as Sending a Text Message |
| HTML email distribution doesn't have to difficult or
expensive. With SendPilot's Custom Template capability you
can create reusable templates. Creating a new message is
as simple as selecting a template and writing the text.
SendPilot merges your text with the template to create a
unique message. |
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| Target Segments of Your List with Customized Messages |
| SendPilot is designed to allow you to easily target
messages to subsets of your membership list. This provides
customized messaging to customers based on the level of
your relationship. Consider how you might classify your
members; prospects, new customers, high value customers.
Now you can tailor your email campaigns specifically to
address the varied needs of your audience. |
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| Measure the Response to your Email Marketing Messages |
SendPilot includes a response tracking system that gives
you up to the minute results of your email drop. Tracking
data recorded includes
- Messages Sent
- Messages Opened
- Click-Thru
- Orders Taken
- Total Sales
This data is recorded for each campaign and for each user.
Now you can identify which of your members is responsive to
your communications. SendPilot gives you the power to fine
tune and craft your marketing messages. |
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| Send Dynamic Media in Your Email Broadcasts |
| SendPilot is designed to allow the inclusion of dynamic
media formats such as audio, video, and flash animations. |
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| Intelligent Bounce Processing |
| After every email broadcast there is return mail from
either invalid email address (bounces), auto-replies and
personal replies. SendPilot's Bounce Eliminator
sorts through all of this return mail, updating the member
database for bounces and forwarding the personal reply
messages to you. |
Features & Benefits
